As a Head of Digital Marketing, I created a strategy which included social activations with influencers on Instagram and Twitter which led to 1,5mln TV viewers and a significant increase in Reach and ER
6,2% ER in social
10 big influencers
I created and optimised the sales funnel on Instagram and FB, which consisted of breathtaking video ads and a fun quiz that led to 10 quotes a day for a travel product priced over 500£
As a marketing professional for a free fun outdoor family event, I attracted more than 2000 visitors using activations on social media and working with existing clients via email marketing & retargeting
>2000 happy offline visitors
3% ER on social
50p a lead